ZS

Beyond the Surface

With medical R&D experiencing challenges in resources at a critical moment, while at the same time available data in the industry coming from nearly everywhere, we were asked to create an array of content to help ZS articulate their domain expertise to a targeted audience of healthcare and industry professionals. 

ZS

With medical R&D experiencing challenges in resources at a critical moment, while at the same time available data in the industry coming from nearly everywhere, we were asked to create an array of content to help ZS articulate their domain expertise to a targeted audience of healthcare and industry professionals.

Beyond the Surface

Driven By Data

Achieving broad client consensus on creative direction, we produced a powerful vision video anchored by key leadership and elegant motion graphics. This video was delivered in multiple lengths and aspect ratios to serve a broad channel mix. The graphics were also utilized across digital and physical touchpoints, such as website, display advertising, and printed materials. 

How do we make sense of it all?

Working closely with our media partner and the client, we ventured to form a deep understanding of the R&D industry and ZS’ offering. Through a series of workshops, stakeholder interviews, and research, our creative team developed an informed understanding of the industry and thoughtfully applied those insights to the campaign. 

 

This process resulted in multiple content recommendations and copy variations to give the client actionable options in selecting the final creative direction. Recommendations included treatments for video, podcasts, op-ed placements, digital advertising, and interactive tools.