ZS
Beyond the Surface
With medical R&D experiencing challenges in resources at a critical moment, while at the same time available data in the industry coming from nearly everywhere, we were asked to create an array of content to help ZS articulate their domain expertise to a targeted audience of healthcare and industry professionals.
ZS
A leader in the pharmaceutical space, our client tasked us to create content that would help articulate and visualize their domain expertise to a targeted audience of healthcare and industry professionals.
Leveraged Data. Visualized a Story.
Made it Make Sense.
Working closely across key client stakeholders and their media partner, we formed a deep understanding of ZS’s offering and industry R&D standards. Through a series of workshops, interviews, and research, our team developed an informed understanding that would be thoughtfully applied to campaign development.
This process resulted in multiple content recommendations and copy variations to give the client actionable options in selecting the final creative direction. Recommendations included treatments for video, podcasts, op-ed placements, digital advertising, and interactive tools.
99%
targets reached
76%
targets engaged
60%
video view-through rate
Real Results.
Achieving broad client consensus on creative direction, we produced a series of mixed media assets including a powerful vision video anchored by key leadership and elegant motion graphics. This video was delivered in multiple lengths and aspect ratios to serve a broad channel mix. The graphics were also utilized across digital and physical touchpoints, including website, display advertising, and printed materials.
ZS
A leader in the pharmaceutical space, our client tasked us to create content that would help articulate and visualize their domain expertise to a targeted audience of healthcare and industry professionals.
Leveraged Data.
Visualized a Story.
99%
targets reached
76%
targets engaged
60%
video view-through rate