St Giles 360 shows how the centrality of St Giles hotels effortlessly connects guests to the city. By embracing emerging VR technology and placing the power of a 360° camera in the hands of guests and social influencers, the campaign highlights the same immersive feeling of a stay at a St Giles property: central, inspiring and engaging.

via AdWeek: This Hotel Is Giving Travelers 360-Degree Cameras to Shoot Its VR Campaign

via Digital Trends: St Giles Hotels Put VR Content Creation in Guests