To help Macy’s create a digital avenue for their annual Flower Show – one that would immerse a broader audience and convey the story behind the show – we created a 360VR experience for the show’s website.

Weeks in the making, a team of content creators and visual effects artists developed innovative ways to help enhance the show. Culminating in a 24 hour production and overnight edit, we delivered the immersive film and supporting social assets.