Under Armor approached us to create a campaign video that would play in flagship stores across the country to promote its new “clutch fit” sneaker.
Capturing a high-performance shoe in high-speed
For its “clutch fit” shoe, Under Armor developed a state-of-the-art material that fits like a second skin and has enough flexibility to move with you. We developed a piece that would feature the innovative anatomy of the shoe while showing off its high-performance. Using a macro-cinematography style shot on a Phantom Flex camera, we captured the clutch in action. With VFX work, we were able to peel back the layers and show what makes the sneaker so “clutch.”