SUNiCE

The coolest pouch on the market

SUNiCE is the beverage industry’s next massive product in the Ready-to-Drink category, and we’ve been part of the ride since the beginning. The spiked pouches are for “the party people,” and it’s been our mission to serve them through an end-to-end marketing strategy.  

SUNiCE

SUNiCE is the beverage industry’s next massive product in the Ready-to-Drink category, and we’ve been part of the ride since the beginning. The spiked pouches are for “the party people,” and it’s been our mission to serve them through an end-to-end marketing strategy.  

The coolest pouch on the market

(Content) strategy

Starting with a full rebrand, the creative team sought retro vibes for the iconic pouch. Resealable, recyclable, and visually enjoyable, the product speaks to the target audience through vibrant colors and catchy copy. 

The goal was  a look and feel that is social and immediately shareable. Grab it. Snap it. Post it. 

These efforts were translated across product design, website development, and marketing distribution. 

+491%

Increase in Impressions

+340%

Increase in Engagement

+579%

Unique Website Visits

+37%

Avg. Time on Site

(Digital) Strategy

The digital campaign begun with a full redevelopment of the brand’s website and new build of its organic social presence. 

Our dev team created a headless CMS with mobile-first as the primary focus. While our social team developed content in advance of launch, working with influencers and showing the product in the wild. 

From there, we executed and optimized a media buy across Facebook and Instagram with the key objectives of driving website traffic, generating re-targeting audiences, and ultimately, acquiring new customers.