ViacomCBS tapped Piranha to help ideate and create a virtual event worthy of its most important launch to date. Paramount+ studio heads and A-list network talent unveiled the streaming service showcasing its vast content library and financial projections during a 3 hour live stream pitch to media and investors.
Setting the Stage for Success
The launch film unveiled the new World Trade Center at an event attended by then-mayor Michael Bloomberg and journalists from across the globe. The film received high acclaim from top-tier publications in the tech, business, and entertainment.
Trevor Noah, James Cordon, and Stephen Colbert were among the roster of network talent who joined ViacomCBS Chairwoman Shari Redstone and CEO Bob Bakish, Paramount+ CEO Tom Ryan, Paramount Pictures CEO Jim Gianopolis, and other execs for the virtual launch event.
We worked closely with the ViacomCBS team to create a visually-engaging world realistic enough to blend seamlessly with these high-profile presenters.
In addition to our contribution in post-production, we were involved in all stages of the pipeline including creative direction, stage design, and directing on-location green screen shoots in New York and LA.
In post-production, we utilized proprietary camera tracking systems, carefully-crafted VFX, and texture mapping to render a photo-real CGI environment to support the launch which included live events, Super Bowls ads, and a fully integrated digital and out-of-home campaign.
The Paramount+ launch project continues Piranha’s long-established relationship with ViacomCBS working as an extension of its in-house team to create content for critical stakeholders.