15%

Increase in followers

200%

Increase in saved posts

47%

Increase in overall engagement

60%

Increase in overall reach

Life Time

Launching A Luxury Athletic Club In NYC

Launching eight health clubs in NYC through an omni-channel campaign that includes paid digital, organic social, email marketing, and OOH. Strategy includes a full-funnel application of tactics to create brand awareness and drive memberships.

Life Time

Launching eight health clubs in NYC through an omni-channel campaign that includes paid digital, organic social, email marketing, and OOH. Strategy includes a full-funnel application of tactics to create brand awareness and drive memberships.

Launching A Luxury Athletic Club In NYC

Strategic Marketing

With such rapid growth in a new market, a major focus of work is on brand positioning in the region and creating actionable content to support membership acquisition.

(Digital) Strategy

To help the local team nurture and convert new members the media plan is focused on developing warm leads and retargeting them at key moments in the customer journey. The campaign includes branded and non-brand Google Search, Facebook, and Instagram. 

Community Management

We are connecting creative to a broader brand promise in order to grow awareness and build an engaged and like-minded community through organic social media, with a primary focus on Instagram. 

Responsive Creative

Through the Covid-19 pandemic, we created a series of weekly remote workout videos performed by Life Time trainers. These videos posted on IG contributed to significant increases in saves and engagement. We also developed a campaign for paid efforts that focused on “Space.” Space to refresh. Space to rejuvenate. Space to move. This positioning was used early in the comeback to help convey a message of safety and reassurance. 

[Content] Strategy

Utilizing data from the paid campaign and having a real-time feedback loop, we are continuously producing creative to optimize distribution channels, such as paid and organic social, club landing pages, email, and digital out of home.

Out Of Home

Concentrating on a media mix of club signage, taxi placements, and guerilla marketing, the out of home strategy is focused on going big, being active, and making a splash in the direct neighborhoods of current and future club locations.