GURU
Providing Good Energy
Good energy requires good connections, and to help this refreshingly authentic, plat-based energy drink make them with its audience, we launched a digital coupon-based campaign and facilitated redemption across targeted channels.
GURU
Good energy requires good connections, and to help this refreshingly authentic, plat-based energy drink make them with its audience, we launched a digital coupon-based campaign and facilitated redemption across targeted channels.
Providing Good Energy
A Natural Solution
Through a mix of interest based, lookalike, and location based targeting we created multiple audience segments most interested in GURU’s offering.
We then created, executed, and provided ongoing optimization of Facebook and Instagram campaigns to drive traffic, generate leads, raise awareness, and acquire customers. Data was streamed real-time through a custom dashboard.
Influencer Strategy
Working with the Guru team, we onboarded and vetted influencers. Once identified, we set up audience sharing parameters in order to capture and retarget prospects; and we set up influencer content boosts to amplify content and showcase the partnership.
47k+
Coupon Redemptions
82%
Microsite Conversion
3.2M+
Impressions
38k+
Clicks