GE approached us to create an animated PSA about the process, benefits, and economic challenges of desalinization. The short would be used as a call to entries for GE’s Open Innovation Challenge, a search for more cost-effective renewable energy solutions.
Creating a narrative that could simplify the desalinization process
It was important to create a simple and entertaining story for this complex process. After scripting a straightforward and compelling narrative, we created the framework for this animated explainer video on par with fully-realized long-form animation productions.
We focused on character development and design to create a unique visual world that came to life with storyboarding, animation, and VFX work.