Dossier

Luxury. How We Define It. 

Helping this cool, direct to consumer brand introduce some fresh creative and messaging for their paid social campaign and re-launch of their organic Instagram feed. 

Dossier

Helping this cool, direct to consumer brand introduce some fresh creative and messaging for their paid social campaign and re-launch of their organic Instagram feed. 

Luxury. How We Define It. 

Brand Adoption

After positive feedback on the visuals, the creative was adopted on the client's website and incorporated into new campaigns. 

Pop & Parallels 

The vision for the creative were these colorful and captivating scenes that would be feed disruptors and an elevated look for the brand. 

Targeting the under 25 audience during pandemic times, we focused on the idea that by saving money on over-priced brands, customers could splurge on everyday luxuries. 

This led to tag lines that aligned well with a Gen Z demographic: "Don't Compromise" & "Luxury How We Define It."