Comedy Central
Viacom approached us to conceptualize and deliver a VR experiential marketing activation for Comedy Central’s annual Clusterfest.
It needed to extend the festival into an immersive world of hilarity and provide participants a personalized piece of content to share via social media. This would be Clusterfest’s first foray into virtual reality and a natural fit for Clusterfest whose motto is: comedy is more than just a spectator sport.
No joke, we created an unforgettable marketing activation for Comedy Central’s Clusterfest
Experiential Marketing Activation
Users would swing sabers smashing oddities taken straight out of the festival. We kept the onboarding simple. Players filled out some legal stuff on an iPad, took a selfie for avatar purposes, put on an Oculus Rift S, and got down to business defending themselves from some really bizarre shit. Back in reality, users received a sharable piece of content with their avatar busting through bongs and booze. In all seriousness, the email open-rate was remarkably high at 65% which means the activation was a big success as well.
Sticky left Mobile
Sometimes the best way to way to convey a message is to simply tell it like it is: “Go: Tohoku.” And so our job is done! We got to work, creating a strategic marketing push around this central message. The “Go: Tohoku” campaign would become a digital mini-series distributed across social media platforms, featured on a reimagined Japan National Tourism website, and experienced via an on-location press tour with top-tier travel publications The message got out there loud and clear!
20K
Impressions
20K
Impressions
20K
Impressions
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Sticky Right Mobile
Sometimes the best way to way to convey a message is to simply tell it like it is: “Go: Tohoku.” And so our job is done! We got to work, creating a strategic marketing push around this central message. The “Go: Tohoku” campaign would become a digital mini-series distributed across social media platforms, featured on a reimagined Japan National Tourism website, and experienced via an on-location press tour with top-tier travel publications The message got out there loud and clear!
20K
Impressions
20K
Impressions
20K
Impressions
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Proprietary Software Development
To make it happen in just six weeks, we went into overdrive to develop proprietary cloud-based software that would generate a simple yet thorough user-experience. While writing the story with Comedy Central creatives, we designed and built hardware that would host the virtual game at the live event. Finally, we brought it home at the event orienting users with the world we created.
