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252 East 59TH Street

We were tasked with creating a suite of brand assets that would attract potential buyers to this ultra-luxury building on NYC’s Billionaire's row. 

A Blueprint For Success 

Brand Strategy

To evoke an elite lifestyle and create an emotional connection, we explored every touchpoint, communicating style, class, and luxury at each step along the way. 

Working closely with the architect, developer, and internal design team, we created a suite of marketing tools, including advanced visual renderings for packaging, signage, and environment.  

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